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About Me.

I (Anshu) started this as your go-to travel blog exploring the world through captivating stories and travel tips. As a Marketing-focused MSc International Business graduate, I am passionate about leveraging data-driven insights and creative strategies to enhance brand visibility and drive growth. With experience social media marketing and technical in Google Analytics, I translate business objectives into actionable campaigns deliver measurable ROI. Join us on this journey as we share our adventures and insights, inspiring fellow travelers to the globe.

Work experience

Social Media Manager

Mama Ky's Soul Food

CURRENT

Manage Instagram and TikTok accounts, creating and posting engaging content that has increased follower

growth by ~20% and improved engagement rates. Develop content ideas, film/edit short-form videos, and

optimise posts in line with platform trends to boost reach and visibility.

Event & Social Media Assistant

Farrago.uk

CURRENT

Part-time Events Assistant at a London-based startup, supporting door hosting, guest management, and smoothevent operations in fast-paced environments. Contribute to social media content creation and on-site engagement,helping enhance brand visibility and audience experience.

Front of house associate

The Sushi co

CURRENT

Deliver high-quality customer service in a fast-paced hospitality environment, ensuring consistent servicestandards and positive guest experiences.Handle customer queries, reservations, and in-person interactions with professionalism and efficiency.

Business Development  Associate

PSR LTD - Real estate

01/2023 - 12/2023

Hyderabad, India

Resolved customer inquiries, achieving 95% satisfaction rate via email and phone channels.

Streamlined support processes, reducing average resolution time by 20%.

Social Media Marketing Intern

DRS International School

01/2022 - 06/2022

Hyderabad, India

Strategically created and scheduled content for website and Facebook, resulting in an increase in user

engagement.

Conducted in-depth research and executed targeted digital campaigns to promote school events and enhance

student outreach.

Leveraged tools such as Canva for high-impact visuals and refine content strategies for maximum ROI.

Education

2024 - 2025

University of Leicester -
MSc International Business
Leicester, UK

Key Modules: Global Strategic Management, International Marketing, Business Analytics, Cross-cultural Leadership
Key Project: Financial analysis of Bird's Bakery (UK)—examined balance sheets and assessed global expansion viability versus alternative investments to maximize ROI with strategic recommendations based
on financial metrics.

2021  - 2024

Christ University -
Bachelor of Business Administration: Marketing, Business
Bangalore, India

Final Project: Algorithmic analysis of digital marketing strategies across social media platforms to identify engagement patterns and ROI optimization.
Created a lifestyle website and social media pages for market analysis and specialisation.

2019 - 2021

DRS International School
International Baccalaureate Diploma Programme - Economics, Business
​

Subjects: Economics HL, Business Management HL, English HL
Key project : Extended essay on Apple.co work culture.

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